How we make money
Comparison sites have an obvious conflict of interest: they're paid by the companies they compare. Rather than pretend otherwise, here's exactly how it works here.
Three revenue sources
1. Affiliate commission. When you click through to a provider and buy — an eSIM, an insurance policy, an airport transfer — that provider may pay us a commission. It costs you nothing extra. This is most of our revenue.
2. Advertising. Providers can buy labelled display placements and sponsored positions in comparison tables. These are always marked, and they sit alongside organic results rather than replacing them.
3. Nothing else. We don't charge travellers, we don't sell personal information, and we don't run programmatic ad networks that track you around the web.
The rules we've set ourselves
- Ranking is never for sale. Comparison order is by the criteria stated on the page.
- We list providers who pay us nothing. Several of the travel money cards we recommend most have no affiliate program.
- Drawbacks get published. If a cheap policy has a high excess or a popular eSIM has poor rural coverage, that goes on the page.
- Sponsored is labelled. Every time, in a way you can actually see.
- Your email is not a product. Advertisers get audiences, not addresses.
Where the incentive still bites
Being honest about this: we're paid more when you buy something, which means we have an incentive to frame decisions as purchases. Where the right answer is "you don't need this", we try to say it — an eSIM is worse value than roaming on a three-day trip, and we say that on the eSIM pages. Hold us to it.
Questions about any of this: [email protected].
Last updated 2026-05-01.